The Full Wiki

More info on Divas Unleashed

Divas Unleashed: Misc



Up to date as of February 01, 2010

From the eWrestling Encyclopedia.

Divas Unleashed


Federation Name Divas Unleashed
Abbreviation DU
Shows Friday Night Exile
Time open May 2003 to present
Owner Shane Rockford
Based in Las Vegas, Nevada
Federation type Roleplay Based
Pay-per-views Bi-Monthly

Divas Unleashed (DU) is an all-female wrestling e-federation which launched on May 25th 2003. DU has been running since, with a scandal or two in between, and is still going strong. The company's wrestlers are female only. The aim of company is to combine both scandal and drama with American Joshi style wrestling with an infusion of pop culture.

Every week, DU's flagship show Sunday Night Exile (formerly broadcasted on Friday nights) provides hard-hitting matches combined with often bitchy and comedic backstage antics to get everybody talking. Every month or so there is a pay-per-view, with the most prestigious PPV being "Forsaken Destiny", which celebrates the birth of the company. The company has five major titles and an ever-changing list of mysterious and fun divas.



Divas Unleashed first started out as Divas Unleashed Wrestling, a collective group of wrestlers formerly employed by various promotions who came together to train, talk and fight.

DUW begun to have free monthly events, mainly battle royals, to showcase the wrestling skills of the women involved in the company with the hopes that other companies would pick them up. Notable women of this time included Crystal, Katrina, Krysta Taylor, Mya, Tara Lee, Taylor and Tequila.

Soon enough, the concept and company of DUW was purchased by young businessman Shane Rockford who signed all of the willing employees to a new contract with a re-branded Divas Unleashed.

2003: Establishment & break-out

May 2003 saw the first-ever edition of Exile on the TV network XYZ Sports. The first match of the card was Dominatrix vs. Mya and the first shows revolved around a tournament to crown the first Unleashed Champion at the first pay-per-view Demonology in Phoenix, Arizona. Kaci won the tournament, defeating Mya in the finals.

Kaci held the championship for two weeks due to Kristin Wallace's interference with Kaci as The Bod Squad and Kristin's position of power in the company. On the first edition of Exile, Kristin walked in to find her fiancé Shane Rockford fooling around with Tequila backstage. A subsequent power struggle followed between Shane and Kristin and Kristin's male friend Christian Morales.

Elsewhere, Star defeated Katrina to become the first-ever Stripped Champion at Demology and Mya and Star became locked in a bitter feud and is hailed today as being one of the greatest feuds in DU history. At Femme Fatality, Mya defeated Star for both the Unleashed and Stripped Championships. On the same show, Chimera became the first-ever Rockford State Champion (a belt named after the owner Shane Rockford) and Crystal Deymonaz and her supermodel partner Cleopatra became the first-ever Tag Team Champions.

As the year progressed, Kristin Wallace and Kaci became locked in a feud which initially started over jealousy between the two women after Kaci flaunted her Hollywood sexual escapades and it became apparent that Kaci had slept with someone that Kristin had a crush on. This feud also became one of the greatest in DU history with constant bitching, using men as weapons and at one point, Kaci drove a bus into Kristin's mansion.

2004: Continued growth & success

Coming soon.

2005: Expansion onto the world stage

Coming soon.

2006: Regeneration & new eras

Coming soon.

2007: Contented & centered

Coming soon.

2008: Retrenchment & stalled progress

The year of 2008 was somewhat of a stalled 'year from hell' as Divas Unleashed got involved with strained relations with it's TV network, Rockstar Entertainments. Shane Rockford claims that Rockstar wanted Exile to move to a Wednesday night at an earlier time and for DU to tone down the nature of it's programming. DU refused and both sides entered a deadlock of neogiations, with Rockstar refusing to broadcast Exile for months at time, and when Exile was broadcasted, it was not concurrent with what he had happened in the last broadcast. In late 2008, Divas Unleashed announced it had parted ways with Rockstar and signed to Sahara instead.

The first show on Sahara was the Exile Christmas Special, which was received with high ratings and positive reviews from fans.

2009: Rebirth of an icon

2009 was a year in which Divas Unleashed planned to take the world by storm once again.

The Femmys (and Las Vegas)

Divas Unleashed’s headquarters is The First Lady hotel in Las Vegas, which also doubles as a hotel which allows fans to stay at DU HQ. In 2008, Katia won the opportunity to design a floor of the hotel dedicated to her likeness.

The annual awards ceremony of DU is the Feminity Wrestling Awards (FWAs), which are now nicknamed The Femmys. The awards are notable for musical performances from divas, and the red carpet dresses in which Krysta Taylor creates a best and worst dressed list from.

The awards have been hosted in the First Lady’s auditorium every year since 2005, the 2004 awards were held at neighbouring Vegas hotel The Mirage while the First Lady was under construction.


Divas Unleashed's image is less wrestling-based and less-serious compared to its contemporary rivals, focusing more on the glamorous side to sports entertainment and has drawn praise for it’s laid back sense of humour.

A series of commercials air, some featuring divas, on the television network Sahara promoting the company as well as being distributed on other networks around the world and virally on YouTube. Currently, a new commercial is produced every month.

Divas Unleashed has been notably fronted by the music of Sugababes, Jennifer Lopez, Kylie Minogue, Janet Jackson and more recently, Girls Aloud.

Maya Okosaki is regarded as the face of the company, having been picked in 2007 due to the "qualities she embodies are those every diva should aspire to hold". It was also rumoured she was selected to make DU more accessible to a wider audience.

Lady Gaga opens Divacide in San Francisco.

DU announced plans to venture into Asian territories at the beginning of 2009, and toured Asia through March to May with stops in Nagasaki, Singapore, Hong Kong, a free show in Manila, and a pay-per-view in Tokyo. Plans to visit Osaka were cancelled. The tour was considered a moderate success but failed to establish DU as a strong presence in the Far East.

DU plans to continually promote heavily in Asia and in other territories through the use of music shorts and commercials. These plans were kicked off by a music short called “Waste Management” starring Maya Okosaki, being distributed in two parts, and being shown periodically on Asian TV networks. In other parts of the world, DU airs commercials and idents which run on the television channels it airs. Due to the nature of ever-changing divas, a select number of women were hired to shoot these commercials, fronted by Maya Okosaki, and were dubbed "The Holy Imans", after the supermodel Iman.

In May of 2009, Exile experienced changes when it moved to Sunday Nights as part of a repackaging deal with it's network, Sahara. A complete rebranding was given to DU the fall of 2009, including a new Exile stage and a planned revamp for it's website. At the same time of this move, DU announced plans to terminate it's Victoria's Secret sponsorship in favour of a defection to Agent Provocateur, a deal which is now rumoured to be strained and industry insiders are stating that Divas Unleashed plans to seek official sponsorship from designers in 2010.

In October 2009, Tara Lee announced her position as the editor-in-chief of a new DU magazine, called "Divisage", a mix of the word 'diva' with the French word 'visage', which would be a monthly magazine provided to showcase Divas Unleashed in the same vain as Harper's Bazaar, W and Vogue. The first promo issue featured Totally Radd dressing up and paying tribute to Michael Jackson.

Divas Unleashed is noted for playing upon star power and many celebrities have opened PPVs, with DU abandoning the concept of a PPV theme song in favour of a big opening performance. In 2009, Lady Gaga, Beyonce, Kylie Minogue, Sugababes, Girls Aloud and various other stars opened and appeared at DU events. A leaked 'most wanted' performer list revealed that in 2010, DU is seeking even bigger names with Britney Spears, Jennifer Lopez, Janet Jackson and Christina Aguilera all appearing on the list.

Relations with rival promotions

Divas Unleashed has always adopted a friendly attitude to rival female feds – welcoming them as sisters rather than viewing them as threats and supporting many new female feds which start up. DU has stated that it will only do interpromotional events with fellow female companies, and to date has had only one cross-promotional event with 3WL in the form of the Hong Kong PPV "Collision Course", in aid of charity.

In late 2009, an interpromotional encounter with 3WL was realised when Felicity crashed 3WL's Clash broadcast to challenge Sky High Champion holder Serena Royale to an interpromotional match at 3WL's 7th Anniversary Show in Los Angeles. Tara Lee then attacked Royale with a chair, marking the first Divas Unleashed appearance and 'invasion' of 3WL since 2004. A series of events followed, including Serena Royale crashing Exile in Houston and Dallas, first confronting Felicity in the ring, and later hijacking Blonde Ambition's tank and spraying various Divas Unleashed employees with sewage. The 3WL vs. Divas Unleashed war climaxed at 3WL's 7th Anniversary Show, where Serena Royale retained her Sky High Championship against Felicity.

Since these events, Tequila and Tory Blaze, whom many consider the figureheads of both companies, have insisted that there is no bad blood between the two companies and Tequila invited numerous 3WL stars such as Angela Pontes, Serena Royale, Strawberry, Nicky Silver and Tory herself to her private party at Forsaken Destiny V.

Divas Unleashed was said to be in talks to stage a cross-promotional event with Ring of Beauty in 2009. These talks were rumoured to be strained after a series of comments by Tequila and disagreements between the two companies, including a spat over DU's new slogan "Ring of Beauty just an women's fed, Divas Unleashed is a lifestyle" and incidents involving shared talent. In 2010, it was revealed that in a leaked private conversation a high ranking member in RoB dubbed DU "chart 40 pop and nothing else", causing Divas Unleashed to fire back calling their rivals "DU-lite without the jazz". It was later stated any interpromotional event with RoB would be considered "unlikely" and there are rumours that relations between the two companies have soured.

Other Projects

Divas Unleashed has drew both praise and criticism for branching outside of the 'norms' of wrestling and expanding into areas of entertainment – with things such as DU's Next Top Model, Divas Unleashed Divo Search, MeloDU, and supporting the musical aspirations of it's divas as many have attempted to forge music careers.

Barracuda Jones, Crystal Deymonaz, Katia, Katrina, KibbyD and Tequila have all released music albums, ranging in genres, with Blonde Ambition also scheduled to release a covers album in the near future. DU put out a Christmas covers CD featuring the vocals of many of its divas, and plans to release a general covers CD for Christmas 2009 entitled “World Wide Women”. There is a rumour that 2010 will see a music concert held at the First Lady in Las Vegas in aid of a women’s charity. If the concert takes place, it will be the first time all of the musical divas have performed together.

Divas Unleashed was also rumoured to be in talks to be developing a line of dolls with Mattel, a collection of fragrances, a comic book, and a new jewellery and clothing line from Katia.

Championships & Active Roster



  • Askai Championship (cruiserweight - 130lbs or less)
  • Rockford State Championship
  • Tag Team Championships
  • Stripped Championship (required to be defended on a stipulation)
  • Unleashed Championship

Current Roster

Barracuda Jones
Christine McQuisten
Courtney Monroe
Crystal Deymonaz (Crystal)
Crystal Hilton
Darla Daniels
Henshin Belleza
Icenique Perez
Katie Kooper
Kitty Cummings
Laura Seton
Madison Seton
Mercedes Vargas
Monique Perez
Roxie Rebel
Shane Rockford
Tara Lee
Tiger Lily
Totally Radd
Veronica Valiant (Samantha Valiant)

Tag Teams

Blonde Ambition
Mercedes Vargas & Veronica Valiant (informally referred to as VVMV)
Teen Spirit

Hall of Fame

Yuku Shiro

External links

This article uses material from the "Divas Unleashed" article on the eWrestling wiki at Wikia and is licensed under the Creative Commons Attribution-Share Alike License.


Got something to say? Make a comment.
Your name
Your email address