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Brucie Kibbutz: Misc



Up to date as of February 09, 2010

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Bruce Motivation Kibbutz
Appearance(s): Grand Theft Auto IV
The Ballad of Gay Tony
Full name: Bruce Motivation Kibbutz
Also known as: Brucie


Date of birth: 1977 (age 31)
Place of birth: Midwest
Home: Liberty City
Nationality: American
Family: Mori Kibbutz (brother)
Judith Kibbutz (aunt)
Affiliations: Stevie
Roman Bellic
Niko Bellic
Konstantin Petrovic
Vehicle(s): Various cars, as he is a cars dealer and a hobbyist. Also has a Maverick helicopter, a Squalo boat, and a unique black and gold Huntley Sport.
Businesses: Brucie's Executive Lifestyle Autos
Voiced by: Timothy Adams

Bruce "Brucie" Kibbutz is a fitness enthusiast in Grand Theft Auto IV. He is a steroid user and possible dealer of performance enhancing drugs, something that has resulted in a few encounters with law enforcement. Loud, egotistical, self-centered and impulsive, his attitude and personality are the complete opposite of Niko Bellic's; nonetheless, the two become good friends over time. Despite his protestations that he is not Russian, Niko is praised by the oblivious Brucie for his "Red Army" fighting and driving skills.

Brucie is a successful entrepreneur who runs a garage in East Hook, Liberty City. He thinks little of flaunting his money and has even started his own website called Brucie's Executive Lifestyle, the actual purpose of which is unknown, but which seems to be a combined blog/lifestyle guide. Brucie indulges in what he calls "juicing" - injecting testosterone allegedly taken from Chilean bull sharks. It has led to excessive 'roid rage, and may account for Brucie's current mindset.

Brucie, besides being extremely rich, also has a taste for sports cars and women. He is a womanizer, and is openly disrespectful towards women; it is implied that they are only drawn to Brucie because of his vast fortune, which he uses to take them on powerboat and helicopter rides throughout Liberty City. Brucie's attitude towards life has also attracted many friends, including Roman Bellic, who aspire to live like him (Roman and Brucie met through his website). Eventually, Roman introduces Brucie to his cousin Niko, who starts to work for Brucie. At first it appears as though Brucie is working for some sort of crime boss, as he orders Lyle Rivas killed for cooperating with police. Later, Lyle's car is stolen and his cousin Tom is killed by Niko. Niko later learns that Brucie is largely a legitimate business owner (though his Executive Lifestyle Auto shop is a "chop shop"), and not involved in organized crime - it is implied that the missions he set you were unnecessarily violent, mostly fueled by 'roid rage. Brucie, however, does not contradict the justifications for his prior missions (silencing snitches, etc).

Following this revelation, Niko ends the business relationship with Brucie, however the two remain friends and socialize often. Brucie introduces Niko to the world of underground street racing as well, along with a stolen car ring. First, Niko performs a series of thefts for Brucie through email listings, and then eventually he is introduced to a colleague named Stevie, whose list is much more difficult to attain - Brucie's requests take the form of mini-missions, with markers designating the vehicle locations, whereas Stevie's requests merely specify the make of the vehicle, and its general vicinity. Brucie also tips Niko off to a vigilante system set up by the Liberty City Police Department, where they have contracted out assassinations to vigilantes like Niko through a "Most Wanted List".

Artwork of Brucie.

According to his website, he legally changed his middle name to Motivation.

His favorite place to eat is at the Superstar Café.


The Ballad of Gay Tony

Brucie is one of the few characters from the original GTA IV that actually engages with Luis in extended dialogue, often appearing along with Roman either inside, or trying to get into Maisonette 9.

During his appearances in Mori's missions, Brucie's arrogant, self-absorbed and egotistic lifestyle is revealed to be the result of living in his older brother's (figurative) shadow, Mori constantly putting him down over his pale skin, inferior success and having to rely on steroids to bulk up muscle mass amongst numerous other things. At several points we see Brucie genuinely hurt, even crying, because of Mori's cruelty towards him, although during the final mission No. 3, Brucie, having taken enough abuse, breaks Mori's nose, finally besting his brother.

It is also implied in The Ballad of Gay Tony, that Brucie is actually bisexual, as it seems that he tries to kiss Luis in a later mission, even though he very quickly covers his tracks, claiming that he was just checking to see Luis wasn't going to come on to him.

In the ending credits it reveals that Brucie and Mori enterd themselves into the L.C. Fight Club and are seen fighting in the cage. This is most likely due to the fact that Mori became insecure when Brucie broke his nose, and wanted either revenge, or to prove to himself he was still better then his little brother.

Mission appearances

The Ballad of Gay Tony

LCPD Database record

Surname: Kibbutz

First Name: Brucie

Age: 31

Place of Birth: Midwest

Affiliations: Linked to Weight Lifting and Illegal Street Racing subcultures.

Criminal Record:

  • 2001 - Patronize Prostitute: Transvestite
  • 2003 - Possession Controlled Substance: Steroids
  • 2003 - Speeding Violation
  • 2004 - Speeding Violation
  • 2005 - Sale Controlled Substance: Steroids


  • Owner of Brucie's Executive Lifestyle Autos.
  • Believed to operate a chop shop for stolen vehicles.
  • Suspected involvement in the illegal street racing scene.
  • Known steroid user and dealer.
  • Very aggressive, known to lash out when resisting arrest.
  • Likes to spend his money lavishly in nightclubs - possibly evading taxation.


  • Brucie occasionally mentions to Niko that he was once a "fat loser" who no one liked, which made him want to change his ways.
  • Brucie has a tatoo on his lower stomach with the words "Mommy" which is only visible in two missions when he has his shirt off.
  • Brucie is a V.I.P. at Maisonette 9, and has his name laminated on the guest list. (It is implied Roman does as well.)
  • In the Mafiya Work multiplayer mode of GTA IV, it is revealed that Konstantin Petrovic promised Brucie a 'sexy truck', which is just a Cavalcade.
  • Brucie's excitability, voice and verbal mannerisms are similar to those of "FPS Doug" from internet mockumentary series Pure Pwnage. His business model and personal philosophy appear to parody those of English entrepreneur Scott Alexander, hailed as "the most vain man in Britain"[1].
  • Kibbutz is a community in Israel that specializes in collecting and farming.
  • Brucie's e-mail adress is
  • When Brucie has his shirt off, a Chinese tatoo that reads "我" is visible. This translates to "me", or "I" in English, depending on what context it is being used in in Chinese.

External Links - contains details on how to raise Brucie's like percentage


  1. Sunday Mirror.

This article uses material from the "Brucie Kibbutz" article on the GTA wiki at Wikia and is licensed under the Creative Commons Attribution-Share Alike License.

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